Republic’s new airline brand set to be unveiled 13 April; Bank of RJET reopens
Republic Airways Holdings said it would announce its new brand on 13-Apr-2010, completing this round in the integration of Frontier and Midwest Airlines, acquired by the company last year. Observers are desperately trying to read the tea leaves, commenting on the fact that Republic CEO Bryan Bedford will be in Milwaukee for the announcement, while Vice President of Marketing and Branding Ian Arthur, the brilliance behind the Frontier’s 'Whole Different Animal' brand, will be in Denver.
