American Airlines takes on GDS charges with a new distribution model – and intermediaries fight back
American Airlines wants to deal directly with corporate travel managers and is attempting to cut out the middleman by putting up pay wall for Global Distribution Systems (GDSs), Online Travel Agents (OTAs) and Travel Management Companies (TMCs) to access the content on AA.com. Predictably there is a chorus of opposition from intermediaries; but Wall Street likes it. Meanwhile, airlines around the world will be watching avidly.
