American Airlines' alliances strategy could reap higher benefits - Swelbar
American’s cornerstone strategy coupled with its impending antitrust immunity with British Airways/Iberia and JAL could reap higher benefits than the USD500 million predicted by the company, according to MIT International Center for Air Transportation Research Engineer Bill Swelbar. The blogger, who noted AMR management was headed to Wall Street this week to make its own case, also said that observers may be underestimating American’s chances of success, almost ignoring its progress in cutting costs.
