Qantas scores highly in ancillary revenue survey, Chinese airlines rally
Qantas is the fourth ranked carrier globally in terms of ancillary revenue generation, thanks to its enormously successful frequent flyer programme. According to the Amadeus Guide to Ancillary Revenue by IdeaWorks, Qantas is a leading protagonist in the airline industry’s “ancillary revenue tidal wave”, with carriers worldwide generating a 43% increase in this revenue stream in 2009.