Jetstar surge and “two brand strategy” show way for other airlines in the region
The development of the Australian domestic and international markets over the past five years has demonstrated the pivotal role of Jetstar within the Qantas Group to defend and expand its share of the market, while providing effective segmentation to shield the mainline carrier’s yields. In many ways, the Qantas “two brand strategy” is a case study for other airlines in the region – though few are following in Qantas’ footsteps.
