Virgin Atlantic to join alliance for firepower to compete with 'mega' mergers
Virgin Atlantic Airways founder Sir Richard Branson in Jan-2011 stated the carrier plans to join a global alliance with an agreement expected within 12 months in order to survive in the face of "mega alliances" and the rapid pace of consolidation among competitors. The increased consolidation activity and alliance focus has been accelerated by the global downturn that Virgin Atlantic CEO Steve Ridgway has stated has changed the industry for good.
