Drew Steketee was president of BE A PILOT, senior vp-communications for AOPA and executive director of the Partnership for Improved Air Travel. He also headed PR and media relations for Beech, GAMA and the Airport Operators Council International.
How to market GA to active, lifestyle-conscious adults? It seems there are more and more co-promotions and linkages with other activities. Post-Sun ’n Fun, Florida’s Fantasy of Flight offered “Mustangs and Mustangs,” the iconic cars (from Ford) and the hero airplanes (from World War II.) At the Tavares seaplane base northwest of Orlando, it was “Seaplanes, Trains and BBQ.” If ya’ can’t beat ‘em, join ‘em!
===> Posted on April 25, 2011 by Janice Wood. No comments. © GAN 2011
