It's human nature to consider the personal perspective when we get in the mood to make choices. That may not be a universally noble trait, or even a consistently productive one. But it's real. We all have a tendency to think about our own best interests, at least initially. That's often the impulse that makes prospective customers wary of salesmen. And so for those of us who have a product or a service to sell, there are consultants and advisors, and snake oil salesmen who are more than happy to advise us on how to best market their products and services to the public. With that little nugget of knowledge fermenting in your brain, let's consider something as simple as flight training as a service that's for sale. Which is exactly what flight training is, by the way. It's a service the FBO and others sell, or at least they try to. Continue Reading »

===> Posted on September 13th, 2011 by Jamie Beckett. No comments. © GAN 2011.