The expression ‘mixed messages’ is often banded around in the air transport business. There is a clear case of it in the UK right now where many airports are behaving as if there is little future for the traditional package holiday delivered by dedicated charter airlines while at the same time the LCCs, who were supposed to supplant the charter airlines with their FIT-friendly offer, are increasingly turning to the package vacation in order to differentiate themselves from the opposition and to appease growing demand from their customers.
