Nordic market highlights the adapt or perish philosophy
The Nordic market is a good case study of the general requirements for carriers operating in a challenging environment, emphasising the need for airlines to adapt to the environment or perish. While each of major carrier has adopted differing strategies throughout the global economic crisis, the successful ones are those that have been forward thinking and proactive, and have been able to react to opportunities as well as the challenges in a timely manner, within the constraints of their market, product and financial position.
